So, you’ve likely seen the buzz around LinkedIn rolling out an AI writing assistant aimed at elevating your professional posts. But here’s the twist: LinkedIn CEO Ryan Roslansky admits it isn’t as popular as expected. Let’s explore why this is happening—and what it means for users and marketers like you.
The Unexpected Reception of LinkedIn’s AI Writing Tool
“Not as popular as I thought”—Straight from the CEO
“It’s not as popular as I thought it would be, quite frankly” (techcrunch.com).
He explains that LinkedIn isn’t just any platform—it’s “your resume online.” The stakes are high. Posting poorly or inauthentically could directly impact your professional image.
Why the AI-powered post suggestions Face Resistance
Higher posting barrier on LinkedIn than other platforms
On platforms like X or TikTok, a misstep might lead to laughs—but on LinkedIn? That mistake could undermine your credibility, affecting career opportunities.
“When you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.” (techcrunch.com).
Lack of authenticity undermines user trust
Professional users crave genuine tone and personal brand consistency. Reddit users resonated with this:
“It works if you ask to fix or refine an almost ready text.”
But it fails when asked to generate entire content—“The end result … still pretty easy to identify as AI-generated.” (reddit.com)
“The suggestions ignored the details in my profile, felt generic and inauthentic.” (linkedin.com)
These comments suggest the tool lacks deep personalization and nuance.
The Silver Lining: Rising Demand for AI Skills on LinkedIn
Job market signals a shift—still, tool is lagging
- Job postings requiring AI skills have increased sixfold in the past year.
- Users listing AI skills on their profiles have grown by 20x (techcrunch.com).
So even if the writing tool isn’t catching on, LinkedIn remains a hotbed for AI talent and recruitment.
CEO leads by example—AI for polished communication
“Before I send him an email, I hit the Copilot button to make sure that I sound Satya‑smart.” (techcrunch.com)
It’s proof that AI writing can add value—but only when used behind the scenes, not front and center in public posts.
What This Means for Marketers and Content Strategists
Focus on human‑in‑the‑loop refinement
Instead of full content generation, position AI as a polishing tool—to refine tone, grammar, and clarity while preserving your voice. That’s what resonates best on LinkedIn, and professional readers can spot AI-generated content a mile away.
Build trust through authenticity and personal insight
Readers engage with real stories, experiences, and projections—not generic copy. AI can support your process, but human authenticity must lead.
Key Takeaways
- High stakes = low risk: Professionals avoid AI-powered posts to maintain credibility.
- AI helps behind the scenes: Polishing messages privately is growing, not public AI content.
- AI skill demand is booming: LinkedIn thrives as an AI talent marketplace.
- For marketers: Adopt AI as an assist tool; never let it overshadow brand voice and authenticity.
Over to You
Have you tried LinkedIn’s AI writing assistant? Did it enhance your posts or feel off-brand? Share your success or cautionary tales in the comments below!
Let’s help each other use AI authentically—and not just for the headlines.
